Spotify is one of the largest music streaming platforms available today, with over 345 million monthly active users as of Q4 2020. However, one of the most confusing and misunderstood aspects of the platform is the concept of "monthly listeners." In this article, we will break down what monthly listeners are, how they are calculated, and why they are important for artists and their fans.
What Are Monthly Listeners on Spotify?
Monthly listeners on Spotify refer to the number of unique listeners who have played a specific artist's music within a rolling 28-day period. This means that a single listener who plays an artist's music multiple times within that 28-day period will only count as one monthly listener. Monthly listeners are important because they provide an accurate measure of an artist's popularity on the platform and help to identify trends and opportunities for growth.
How Are Monthly Listeners Calculated?
Spotify calculates monthly listeners by tracking the unique number of listeners who play an artist's music within a rolling 28-day period. This information is updated daily and can be viewed on an artist's profile page. It's important to note that monthly listeners are not the same as total spotify streams or plays, as these can include repeat listens from the same listener.
Why Are Monthly Listeners Important for Artists and Fans?
Monthly listeners are an important metric for artists because they provide a way to measure their popularity and track their growth on the platform. A high number of spotify monthly listeners can also attract the attention of record labels, promoters, and other industry professionals who may be interested in working with the artist. For fans, monthly listeners can be a helpful indicator of an artist's current popularity and the quality of their music.
How Can Artists Increase Their Monthly Listeners on Spotify?
There are several strategies that artists can use to increase their monthly listeners on Spotify. One effective method is to release new music on a regular basis, which can attract new listeners and keep existing fans engaged. Artists can also collaborate with other musicians to expand their audience and reach new spotify listeners. Promoting their music through social media, email marketing, and paid advertising can also be effective in driving more streams and increasing monthly listeners.
In conclusion, monthly listeners on Spotify are an important metric for both artists and fans. They provide a measure of an artist's popularity and can be used to identify trends and opportunities for growth. By understanding how monthly listeners are calculated and implementing strategies to increase their numbers, artists can take their music to the next level on this popular platform.