Spotify User Stats in 2024

Spotify User Stats in 2024

If you are an avid music listener and lover then Spotify is your jam everyday. But how much do you really know about this amazing app and company? In today’s article we will share some Spotify user stats in 2024.


These stats represent how far Spotify has come and give you a glimpse of where it might be going in the coming years. We will cover various statistics about the service from their user data to popular artists and where the most listeners are from.


By the end you will most likely see this music streaming service in a whole new light and appreciate it more.

Spotify Overview

Spotify was founded on April 23, 2006, in Stockholm, Sweden. Daniel Ek and Martin Lorentzon were the brains behind this popular music streaming service. The company is now publicly listed on the New York Stock Exchange with the symbol SPOT.


Spotify lets its users listen to music and now podcasts as well though most devices connected to the internet. They act basically like a personal DJ. You can easily listen to various music and podcast genres from Spotify's curated lists and albums. There is much to love about this service which is why they are the number one pick for most music people around the world. 

Spotify Monthly Active Users

According to data published by Spotify they have 602 million monthly active users. They continue to see growth from quarter to quarter regarding active users since 2015. In the last two years they have seen 196 million monthly active users being added to their numbers. 

Distribution of Spotify Monthly Active Users by Region

Collectively 50% of Spotify’s monthly active users come from Europe & Latin America. This percentage equates to 301 million monthly active users give or take. If we were to break it down even further 41% of Spotify MAUs come from North & Latin America. This equates to 247 million active users. And about 28% of Spotify’s monthly active users come from Europe which equates to 169 million users. 

Spotify Paying Subscribers

In the fourth quarter of 2023 Spotify reported 236 million Premium subscribers worldwide. This was an increase from 205 million from the fourth quarter of 2022. Since 2020’s fourth quarter they have seen an increase of premium subscribers by about 52.26%. This equals to about 81 million new paying subscribers in the last three years. 

Distribution of Spotify Premium Subscribers by Region

Like with active monthly users a vast majority of Spotify Premium subscribers are from Europe but a great number of them are also from North America. In total 69% of Spotify Premium subscribers are from these two regions.

Spotify Revenue

Altogether Spotify, in 2023, generated about $14.47 billion in annual revenue. This was an increase in revenue by 12.96% from 2022 when they earned $12.82 billion.


If we broke it down in 2023 they earned approximately $12.66 billion from Premium subscriptions. This was about 87.32% of their total company revenue. The rest came from their ad-supported revenue. The amount was about $1.84 billion. In 2022 the ad-supported segment was around $1.62 billion.

Spotify Market Share

Since Spotify is a publicly traded company they have market shares. In the music streaming industry they have 31.7% market share. According to data of the 713.4 million people with music streaming subscriptions about 226 million are subscribed to Spotify. This data is from the third quarter of 2023.


During the last five years Spotify had over a third of the market shares. And in 2019 it was the highest at 34%.

Top Podcasts on Spotify

Currently about 40 million Spotify users listen to podcasts at least once in the USA. Monthly active podcast user number increased from 19.9 million in 2020 to 40 million in 2024.

Spotify ranks number two in the most-used platform to listen to podcasts in the USA on the weekly basis. That's about 15% market share behind option number one YouTube with 28% of the market share.


At the moment Spotify has over 5 million podcast titles. That’s an increase from 2.2 million podcasts back in Q4 2020.


Here’s the complete list of the top 5 most popular podcasts on Spotify globally:


  • The Joe Rogan Experience

  • Call Her Daddy

  • Huberman Lab

  • anything goes with emma chamberlain

  • On Purpose with Jay Shetty

  • Crime Junkie

  • This Past Weekend w/ Theo Van

  • Serial Killers

  • The Diary of A CEO with Steven Bartlett

  • TED Talks Daily

Spotify's Global Reach

Spotify is now available in 237 countries and territories. Also paid subscribers for Spotify can be found in 184 markets.

Tracks on Spotify

Total number of tracks on Spotify is changing daily or hourly. But there are over 100 million tracks available in the streaming service. This is a massive increase of approximately 75 million as of 2020.

Popular Artists on Spotify

Taylor Swift remains the most popular artist on Spotify. Her songs have been streamed 74.33 billion as of now. 


Here is a list of the other most popular artists on Spotify as of 2024:


Artist

Monthly listeners

Taylor Swift

74.33 million

Drake

73.38 million

Bad Bunny

69.56 million

The Weeknd

54.9 million

Ed Sheeran

47.3 million

Ariana Grande

42.27 million

Justin Bieber

41.44 million

Eminem

41.02 million

Post Malone

38.06 million

BTS

37.66 million

Spotify's Workforce

Spotify currently has about 9,000 employees which is an increase by 37.87% since 2021.


Here is a report on their workforce over the years:


Year

Number of employees

2020

6,554

2021

6,617

2022

8,359

2023

9,123


Further Reading: How Tracks Become Viral Sensations on Spotify

Conclusion

That’s all we have on Spotify user stats in 2024. We have also shared other information on Spotify to show you a bit more about this amazing music streaming service. There is much to love about the service and it's easy to see why they are so popular just from some of these stats.

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