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The Complete Guide to Spotify Playlist Promotion 2023

The Complete Guide to Spotify Playlist Promotion 2023

If you're a musician or a music industry professional, you know how important it is to promote your music on Spotify. One of the most effective ways to do this is by getting your tracks included in popular Spotify playlists. In this guide, we'll take a look at the best practices for promoting your music on Spotify playlists and how to increase your chances of getting added to them.

What are Spotify Playlists?

Spotify playlists are curated lists of songs created by Spotify users or Spotify's in-house team. Playlists can be public or private, and can be shared with others or kept personal. There are millions of Spotify playlists available, covering all genres and moods. Getting your songs included in popular playlists can be a major boost to your career as a musician, as it increases your exposure and can lead to more streams, followers, and ultimately more revenue.

How to Promote Your Music on Spotify Playlists

  1. Build a strong Spotify profile Before you start promoting your music on Spotify playlists, make sure that your Spotify profile is up to date and looks professional. This includes a high-quality profile picture, a well-written bio, and links to your social media pages and website.

  2. Create your own playlists Creating your own playlists can help establish your brand and give your followers a taste of your musical taste. Include your own tracks in your playlists, as well as other tracks that fit your brand or genre. Be sure to promote your playlists on social media and other platforms to get more followers.

  3. Reach out to curators One of the best ways to get added to popular playlists is by reaching out to curators. There are many Spotify playlist curators out there, including independent curators and those who work for Spotify. You can find curators by searching for them on Spotify, or by using online directories like Spotifypanel or SubmitHub. When reaching out to curators, make sure to personalize your message and provide a brief introduction of yourself and your music.

  4. Use social media to promote your music Social media is a powerful tool for promoting your music on Spotify. Share links to your tracks and playlists on your social media pages, and engage with your followers to increase your visibility.

  5. Collaborate with other musicians Collaborating with other musicians can help you reach new audiences and get your music in front of more spotify listeners. You can collaborate by featuring other musicians on your own tracks, or by guesting on other artists' tracks. When you collaborate, be sure to cross-promote each other's music on your social media pages.

  6. Run social media ads If you have the budget for it, running social media ads can be an effective way to promote your music on Spotify. Platforms like Facebook and Instagram offer targeted ads that can be tailored to your audience.

  7. Participate in online communities Participating in online communities like Reddit, forums, and Facebook groups can be a great way to connect with other musicians and fans. Share your music and engage with other users to increase your visibility and grow your following.


Promoting your music on Spotify playlists can be a major boost to your career as a musician. By following these tips and best practices, you can increase your chances of getting your music included in popular playlists and reaching more listeners. Remember to stay engaged with your fans and followers, and continue to create high-quality music that resonates with your audience

Efe Onsoy


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