Building a strong fan base always requires crazy hard work. There is no alternative to creativity and consistency. It would be best if you built an emotional connection too. While doing your music promotion, you have to consider your target audience, their taste, visuals, and future tackling plan if something goes wrong.
Hence, we, spotifypanel.com, are here to guide you on how to build a strong fan base through music promotion!
How to Build a Strong Fan Base Through Music Promotion From Scratch
01. Strengthen Your Online Presence
You have to solidify your online presence on all types of social media platforms. Whenever you release a piece of music, you should promote it everywhere actively. This will help you to attract the audience from every platform.
When you are promoting, do not focus on your music only. Try to debunk what your fans want. According to it, come up with strategies like putting on profile pictures, arranging a giveaway for maximum reach, and hashtags. Always try to engage with them on all platforms.
Fans would definitely love to see that you are thoughtful about them. It will ultimately increase the number of your followers and strengthen your fan base.
02. Buy Social Media Marketing or SMM Panels
SMM panels in platforms like Spotify can increase the number of plays, followers, album plays, playlist followers, likes, song saves, and other relevant parameters. The contribution of SMM panels is huge in music promotion. The panels will ensure that your profile and album reach a wider audience. It creates engagement for you.
All these will ultimately increase the visibility of your music. As a result, your fan base will become strong. If you are looking for authentic SMM panels, check out spotifypanel.com to know more!
03. Figure Out Your Target Audience
Your promotion approach and music-making altogether depend on your target audience. Fanbase is built by the accumulation of people of three different categories.
Sleepers: There is a particular section of people who follow you for a long time but do not engage with your content are sleepers. When you are promoting your music, try to catch their attention.
- Ambassadors: The section of followers who constantly like, comment, and share your music are called
- Ambassadors: They play a significant role in boosting the engagement of your social media platforms.
- Monetisers: Monetisers are those followers who are highly likely to pay for your merchandise, live shows, and concerts. They are the premium followers.
04. Play Live
Your fans will love to hear you sing live. It helps to create a direct relationship with the audience. Followers can engage in a genuine moment with you. As there’s an option for live commenting, you can answer questions from them and share your stories live.
You can also debut your songs coming in live. Let your followers know the date and time. They will be thrilled and stay on the hook. This approach is getting popular nowadays.
‘Live’ can also be used to promote tours, concerts, merchandise, and other relevant stuff. It is also possible to collaborate with other artists in life. This will help you to gain exposure from that particular artist’s audience base too.
05. Share Insights About Your Music
Before releasing a song, give your followers a hint about it. Engage in a guessing game with them. Write the background story that drove you to compose and sing the music. Talk about your inspirations and challenges.
Tell them in detail. If they have any questions, answer them. This simple personal touch of yours will surely make their day. Loyal fans live for it!
When they know the insights, they can connect with your music on an emotional level. Also, ask them to share their relevant experience regarding the theme of your music. They will feel that they are a part of you which they truly are.
06. Give Exclusive Experience to Your Loyal Fans
You can start a monthly post where you will feature the “Fan of the Month.” The fans who have contributed the most to your social media page through likes, shares, and comments will get this reward for their support.
Always give customized messages to the followers with a “top contributor” batch. It will make them feel special. You can also provide them early access to your music.
Before releasing a song, you can send merchandise to the top selected fans. In the case of live music, you can provide them with vouchers. It will strengthen your bond with them.
07. Collaboration with Other Artists
Collaboration with other artists is an amazing way to boost your music promotion campaign and increase your fans. To do this, you can come to in talk show or sing together.
Both of the marketing teams will work together to promote. As a result, both of the artists will grow significantly. They can reach a larger audience.
You can also launch different events like a ‘Meet and Greet.’ Ultimately, all these will expand your audience. A lot of renowned artists have already adopted this strategy and it brought positive results.
08. Arrange Contests
Contests are simply the best way to interact with the fans. It is a way of showing appreciation to your friends. When you release music, you can ask your followers to sing their version and use proper hashtags.
The one with the highest reach will be shared on your page. You can also give them your merchandise, concert tickets, brand vouchers, air tickets, and other things as a winning prize.
Engagement with fans will make your relationship with them stronger. Definitely try this out!
Conclusion
Music promotion should be handled tactfully. If you make the right moves at the right time, your music will surely be on top rank with a loyal fan base. Try out the strategies we have mentioned above. If you are an artist, you should definitely check out this write-up, ‘Optimizing Music Promotion Strategies for Maximum ROI’.
Hopefully, this guide on how to build a strong fan base through music promotion will make your music career successful!
