Almost everybody in this world loves to hear music, whether Punjabi, rap, old music, etc. for such a purpose, many platforms provide music services to people catering to their different tastes in music. One such company is 'Spotify' which is known as one of the leading companies to provide music services.
Known as one of the largest music service providers, Spotify, through its unique marketing ideas, is gaining the attention of a lot of people and serving them with exciting music they love, helping them discover new songs, and also providing them with an option to listen to fun and relatable podcasts. Currently, it has around 500 million active monthly users, which include around 200 million subscribing that are paying for the premium services.
People like ‘Spotify plays’ as it provides the facility to listen to free music and podcasts easily without any chaos. People who have taken premium membership also have the option of listening to offline music, skipping endless ads, etc., and the best part about it is that the amount that has to be paid is super affordable.
Features of Spotify Plays
Spotify Plays has been used and preferred by millions of people as it has the following features:
- One can listen to their favorite songs, music, and podcasts according to their taste, preference, and liking.
- It recommends the songs to people according to their liked songs, search history, and preferred genres. Several playlists are also available, which are made explicitly by experts from which people can choose accordingly.
- It also gives an option of listening and enjoying the songs without using much data. One just has to go to the settings of their mobile and tap data saver mode.
- The person has the option of finding and listening to the songs they like. Not only the songs but also the option of discovering new music and podcasts of their interest.
Many things make Spotify one of the leading and flourishing music providers in the world. One such major thing is the marketing ideas used for its promotion.
Why is Marketing Important for any Business to Flourish?
Marketing is essential for a business to succeed. Through proper marketing, the following things happen:
- People will get to know about the product or services the company has to offer.
- It also helps the customers to develop an interest or realize the need for it.
- Motivates the people to make the purchase.
Without a proper marketing strategy, it is tough for a company to survive in the market. It is needed for the promotion of the product, making people aware of it, and helping them lead to buy Spotify plays.
Top 5 Marketing Ideas for Spotify Promotion
Many new marketing ideas can be used to promote Spotify. The top 5 are given as follows:
Family/Friend Sharing Plan at Spotify
Premium plans require spending some amount on a monthly or quarterly, or yearly basis so that people can enjoy various kinds of services such as zero ads, downloading songs, etc., when there is an option of sharing the plans with your friends and family, and it becomes more attractive to the customers. Here people could enjoy the premium service while saving some money. It is a great idea that helps in promoting and increasing the demand for the product.
Selling Spotify in Partnership with Service Carriers
Spotify can also promote the product by doing partnerships with service carriers. For example, there could be an offer- if a person gets their mobile recharged with the amount of rupees 300, he would also get a Spotify membership for a month, where he could not only utilize the services provided by Vodafone for internet, calling, messaging, etc. but could also enjoy the free listening and downloading of songs, music, and podcasts with no ads. Such a service will motivate people to buy Spotify plays more in the future.
Marketing through Social Media
Social media didn't take much time to transform from a simple medium used to exchange electronic information to a very important marketing tool used in the current times. Social media can be used as a powerful platform for Spotify Promotion. Various ads can be shown on different social media platforms in different forms. For example, customized can be shown on YouTube according to the songs and artists the person prefers listening to. This whole thing by Spotify can make their experience better.
Partnerships with Major Brands and Influencers
Spotify, like other famous brands, can do partnerships with major brands related to music, such as Gibson guitar, Boat, Sony, etc. This will help people know more about it. Through purchasing products of the major brands, one will get to experience the premium quality of Spotify and feel motivated and interested in repurchasing it. Similarly, partnership with influencers can also help in promoting the sales of Spotify as fans always believe in and follows their favorite influencers. Thus, a partnership with major brands is an excellent marketing idea to increase the sale of Spotify Plays.
Spotify can utilize a marketing idea where they can host a music festival under their name, i.e., Spotify. In such an event, the brand can welcome musicians from all over the world and can also make them perform. This, in turn, can help the brand gain more popularity not only in the Indian audience but also on an international platform, which will help in a massive Spotify promotion.
As seen above, Spotify, a leading music provider on an international platform, is known for providing people an opportunity to listen to their favorite artists and new music and hear podcasts. It also gives chances to famous musicians the to make their playlists, and fans can listen, enjoy, and connect with them in a better manner.
Though already famous, every brand needs marketing ideas to stay in the market, maintain its customers and keep growing. The above-given ideas, if executed after proper planning and expertise, can help in the promotion of Spotifypanel and helps in its success.